The Elements of Social Media

Trying something new: the following slides are from my #wpatx presentation on September 25, 2012. I’ve created a way to show them directly in a blog post, so hopefully this will let me ditch Google Docs Presentations. The following slides are plain text, with links inside, so feel free to get to copyin’ and pastin’ and a clickin’.

If you’ve got any questions about the slides or anything I said that night, hit me on at Twitter @clarklab.

Twitter

  • Top referrer
  • Beats Facebook, LinkedIn, Pinterest
  • Verdict: Must!
Bitly

  • URL shortening / tracking for any social network
  • Lots of plugins support it
  • See what content is working in real time
  • Verdict: Plus

Buffer

  • Status scheduling / queuing for Twitter, Facebook, App.net
  • Fill in the gaps of your content schedule
  • Share links to popular content and to other sites
  • Verdict: Plus

Google+

  • The new kid on the block
  • 20k circles, 22k +’s
  • Score some extra “Google juice”
  • Live hangouts recorded to YouTube
  • google.com/+androidandme
  • Verdict: Must
MailChimp

  • Flexible! Plugins + API
  • 3k subscribers
  • 60% open rate
  • 20% industry average
  • $50 per month
  • $6 made per send
  • Verdict: Meh
Other Networks

  • Facebook: 13K
  • RSS: 21k
  • YouTube: 5k subs, 5.5m plays
  • WordPress users: 58k
Currents

  • Magazine-style mobile content delivery
  • 5,000,000 installs (Android + iPhone)
  • Easy to setup at google.com/producer

Currents

  • 110K subscribers
  • More than Twitter, Facebook, Google+, newsletter combined
  • Approaching 1,000,000 pageviews / month
  • Verdict: Must!

DATE25th September, 2012

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